Where the payment actually completes
Mobile-money rails, cross-border interoperability, and the last-step failures that quietly kill conversion. We map what works today — operator by operator — versus what a press release promises.
The demand no dashboard is counting
Community intelligence at scale: the desire–demand gap, silent churn, and the pain signals users type into WhatsApp but never into a survey. The consumer layer your data provider cannot see.
Trade that clears, not just contracts that sign
FOB export structuring and direct-producer sourcing across WAEMU — the documentation, the corridors, and the relationships that decide whether goods actually move.
Products that read local, not foreign
Go-to-market and localisation for digital platforms entering Francophone markets — where an interface that reads foreign loses the user before the second screen.
The register, not the translation
The Ivorian and Sahelian registers that decide whether a product hook lands. Localisation for this region is not French — it is the street French the market actually uses.
The real timeline, not the official one
OHADA registration, licensing sequencing, and the backlogs that turn "90 days" into 14 months. The terrain audit before capital is committed.
Your sector isn't listed — or it is, and you want the terrain read?
Bring one specific market question. A 20-minute Terrain Briefing tells you what it costs to get it right versus wrong — before you commit capital.
Book a Terrain Briefing